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Cashing in on the royal wedding

By Carol Butcher

Kulula.com got it right this week. Orchids to their marketing department for inviting Prince Harry and Meghan Merkle to pop over to South Africa for a “hot-hot honeymoon”; this is marketing brilliance.

Brilliant too, to personalise the invitation and to bestow the title of “Thabang” and “Bontle,” “Happiness” and “Beautiful” on the royal couple, knowing full well the Queen will bestow a title, following their marriage.

The Marketing team must be beaming – this is a cheeky invitation; many of the large global airlines must be shaking their heads in disbelief; if only they had thought of this. Anyone involved in hiring or mentoring the marketing team must be patting themselves on the back for recruiting, developing or mentoring such talent.

A royal wedding resonates with South Africans. The South African government recognises seven royal families. We also have our own Royal princess, swimming legend, Charlene Wittstock, now Princess of Monaco.

Prince Harry has recently taken on two new roles – Captain General Royal Marines and Youth Champion within the Commonwealth. The latter is particularly interesting since Prince Harry has a passion for the youth. Together with his bride, Meghan Markle, he is responsible for creating a new vision for the youth in the Commonwealth and support for young people in fifty-three member countries.

There are important lessons to be learnt.

Africa fact sheet

  • Africa is home to 55 registered states
  • Around 41% of Africa’s population is under 15 years of age
  • Sub-Saharan Africa has the highest youth population in the world
  • 25% of the youth in Africa are illiterate
  • Youth are twice as likely to be unemployed
  • 5% of all teen deaths in South Africa are due to suicide
  • 4% of the youth in South Africa have attempted suicide at least once
  • 71 births out of every 1000 are to girls aged between 15-19

 

There is a compelling argument for Africa, perhaps the African Union (AU) to appoint a Prince Harry equivalent to create a compelling vision for the youth in Africa.

Youth statistics in Africa are depressing. We need the youth to believe and work towards a great, unifying vision for their own country and for Africa as a whole. Are there any royals in Africa, who are up for this role? Is there a Queen Mother in Africa, who will champion the role?

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Carol has nineteen years’ experience as a professional writer, editor and case study writer. Her writing experience includes a stint as the resident Case Study Writer at the Wits Business School.

carol@talenttalks.net

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