Home#TTAReadsRecommended Reads – Week 10 2019

Recommended Reads – Week 10 2019

Wellbeing Economy : Success in a world without growth by Lorenzo Fioramonti

Economic growth is a constant mantra of politicians, economists and the media. Few understand what it is, but they love and follow it blindly. The reality is that since the global financial crisis, growth has vanished in the more industrialised economies and in the so-called developing countries. Politicians may be panicking, but is this really a bad thing?

Using real-life examples and innovative research, acclaimed political economist Lorenzo Fioramonti lays bare society’s perverse obsession with economic growth by showing its many flaws, paradoxes and inconsistencies. He argues that the pursuit of growth often results in more losses than gains and in damage, inequalities and conflicts.

By breaking free from the growth mantra, we can build a better society that puts the wellbeing of all at its centre. A wellbeing economy would have tremendous impact on everything we do, boosting small businesses and empowering citizens as the collective leaders of tomorrow.

Wellbeing Economy is a manifesto for radical change in South Africa and beyond.


Linchpin. Are you indispensable by Seth Goldin

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization.

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn’t reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of…

  • Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces.
  • Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé.
  • David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.

As Godin writes, “Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It’s time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.”


Bad Blood.  Secrets and Lies in a Silicon Valley Start up by John Carreyrou

The full inside story of the breathtaking rise and shocking collapse of Theranos, the one-time multibillion-dollar biotech startup founded by Elizabeth Holmes—now the subject of the HBO documentary The Inventor—by the prize-winning journalist who first broke the story and pursued it to the end.

“The story is even crazier than I expected, and I found myself unable to put it down once I started. This book has everything: elaborate scams, corporate intrigue, magazine cover stories, ruined family relationships, and the demise of a company once valued at nearly $10 billion.” —Bill Gates

In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.7 billion. There was just one problem: The technology didn’t work.

A riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.


Women Who Run With the Wolves:  Myths and Stories of the Wild Woman Archetype by Dr Clarissa Pinkola Estes

“Within every woman there is a wild and natural creature, a powerful force, filled with good instincts, passionate creativity, and ageless knowing. Her name is Wild Woman, but she is an endangered species. Though the gifts of wildish nature come to us at birth, society’s attempt to ‘civilize’ us into rigid roles has plundered this treasure, and muffled deep, life-giving messages of our own souls. Without Wild Woman, we become overdomesticated, fearful, uncreative, trapped.”

In her now-classic book that spent 144 weeks on the New York Times hardcover bestseller list, and is translated into 35 languages, Clarissa Pinkola Estés, Ph.D., shows how woman’s vitality can be restored through what she calls “psychic archaeological digs” into the ruins of the female unconscious. Dr. Estés uses her families’ ethnic tales, washed and rinsed in the blood of wars and survival, multicultural myths, her own lyric writing of those fairy tales, folk tales, and stories chosen from her life witness, and also research ongoing for twenty years… that help women reconnect with the healthy, instinctual, visionary attributes of the Wild Woman archetype.

Dr. Estés collects the bones of many stories, looking for the archetypal motifs that set a woman’s inner life into motion. Her “La Loba” teaches about the transformative function of the psyche; in “Bluebeard,” we learn what to do with wounds that will not heal; in her literary story “Skeleton Woman,” we glimpse the mystical power of relationship and how dead feelings can be revived; “Vasalisa the Wise” brings our lost womanly instincts to the surface again; “The Handless Maiden” recovers the Wild Woman initiation rites; and “The Little Match Girl” warns against the insidious dangers of a life spent in fantasy. These and other stories focus on the many qualities of Wild Woman. With them, we retrieve, examine, love, and understand her, and hold her against our deep psyches as one who is both magic and medicine.

In Women Who Run With the Wolves, Dr. Estés has created a new lexicon for describing the female psyche. Fertile and life-giving, it is a psychology of women in the truest sense, a knowing of the soul.

Clarissa Pinkola Estés, Ph.D., is an internationally known poet, post-trauma recovery specialist, senior training psychoanalyst [Jungian], and cantadora [keeper of the old stories] in her mestizo Latina tradition. Her doctorate is in ethno-clinical psychology / indigenous history from The Union Institute. She is an award-winning author both performance art and spoken word.

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