Universum research reveals the spoken and unspoken motivations of university graduates as they enter the global workforce.
Universum, the global employer brand leader, surveyed 294,663 business and engineering/IT students in the world’s 12 largest economies: Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, South Korea, the UK and the US. These students were asked to provide insight on the company characteristics they find most attractive in a potential employer as well as who they perceive as their ideal employer.
Each year, Universum unveils the list of the World’s Most Attractive Employers (WMAE), delving into what candidates are hoping to see from a workplace. In order to be considered, a company must rank in the top 90% of employers within at least six of the 12 largest economies in the world, weighted by GDP. In this year’s study, Australia was replaced by South Korea, which climbed to 11th place of the world’s largest economies according to CIA Factbook (mid-April edition).
Business Students: 145,437
Engineering/IT Students: 149,226
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